- Role
- Brand Designer — identity & guideline
- Scope
- Logo, colours, type, icons, social, stationery
- Client
- IntXPay · Miami, FL
- Tools
- Figma · Illustrator · Photoshop · Claude
IntXPay
A fintech platform for businesses worldwide — global payments, crypto trading and financial solutions, all in one place.
- 01Overview
- 02The challenge
- 03Process
- 04Brand identity
- 05Brand in use
- 06Next project
IntXPay is a fintech platform for businesses operating worldwide: international transfers, global payments, multi-currency accounts, SWIFT and SEPA, crypto exchange and AML/KYC compliance. I created the brand — strategy and voice, the X word mark, colours, type and icons — and a full brand guideline with social media, stationery, merch and brand-in-practice templates.
The challenge
Cross-border payments and crypto feel complex and risky. The brand had to signal speed and trust at a glance and speak to businesses clearly and confidently — without financial jargon.
- 01Fast as a transfer
- 02Reliable and transparent
- 03Clear for every client
Process
- 01
Strategy
Mission, vision and a voice that is professional yet human — precise and jargon-free.
- 02
Identity
An X of four symmetrical arrows; yellow, black and white with an orange accent; Switzer type.
- 03
System
Custom icons with rounded corners and cut edges, social templates on a 4×4 grid and a photography guide.
- 04
Guideline
A 46-page brand guideline: stationery, merch, posters, stickers, banners and the website in practice.
Brand identity
From the brand guideline: white leads at about 50%, yellow is the bold accent up to 20%, black supports at 10%, grey backs the website and orange is a sparing second accent. One typeface — Switzer — and an X made of four arrows.
- White · 50%
- Yellow · 20%
- Black · 10%
- Grey · web
- Orange
- Orange 70
- Grey 10
- Grey 20
- Grey 30
- Grey 40
- Grey 50
- Grey 60
Brand in use
- Social media posts
- Shopfront poster
- Website
- Notebook
- ID cards
- Hoodie
- Tote bag
- Sticker
The guideline takes the X, the yellow and Switzer from social media to paper and fabric — every application follows the same rules, so IntXPay is recognisable at a glance.
