About — Ksen Panchenko

I’m Ksen — a UX/UI & Product Designer. I design websites, products and design systems that make complex things feel obvious.

I work independently with FinTech, SaaS and web teams. If it needs explaining, it needs redesigning — so I start with research, build systems rather than screens, and stay with developers until the final QA.

Services

                      
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Product & UX

I run user research and usability tests, map journeys and information architecture, and turn it all into wireframes, prototypes and product UI — research-led flows that make complex products feel simple.

                          
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Web & Systems

I design responsive websites, mobile app UI and dashboards, and build the design systems and component libraries behind them — then stay through handoff and build QA. I also deliver websites turnkey: design and development, from the first sketch to a live site.

                          
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Social & Content

I plan content strategy and calendars, design posts and stories, look after community management, analytics and paid social creatives — one consistent brand voice across every channel.

Details

Based in: Dublin, Ireland
Recognition: London Design Awards 2026 — GoldUI Design: Web Applications / Services · Emerald24 website
Toolkit: Figma, FigJam, Protopie, Miro, Maze, Hotjar, Notion, Jira, Illustrator, Photoshop, HTML / CSS, Claude
Social: LinkedIn ↗Behance ↗